"WE are driven by the need to help Nigerians break free from toxic and harmful chemical-based body care products. The whole essence of Avila Naturalle is to right the wrong in society; to get people to appreciate their skin, to get people to solve self-esteem issues''.
These were the words of Tope Mayegun, the CEO of Avila Naturalle, when she took a deep dive into the competitive beauty care industry years back. Today, not only has Tope Mayegun's Avila Naturalle skipped crawling, the company has grown into a dynasty of some kind and standing tall amidst its peers as a point of reference and as a bold authority to reckon with.
But Avila Naturalle is not stopping yet. Avila Naturalle recently pushed its boundaries by launching its Avila Fashion, a clothing outfit dedicated to all genres, purely African, and to be made available for sale all across the globe. If you ever came a foot close to Tope Mayegun, the ever amiable and natural beauty who owns Avila, you won't be surprised this initiative was born. She naturally loves to solve problems and clothing is where she's heading now.
But how did it all start?
Little did we all know that Mayegun launched Avila Naturalle in less than a decade with just $100 (approximately N57, 000 as at today's exchange rate); just that little, a dream sunk in the heart, wits, and a lion's heart.
We imagined Tope didn't get here easy, but today, the company is a multi-million dollar company with distributorship spread across the globe, and operating from its own comfort zone, in a breezy, quiet part of Alimosho.
AndSea was the tag word of the recent event put together by Avila Naturalle to celebrate its distributors and present its new sister-brand, Avila Fashion. The laudable event took place on February 25, 2022 at the Oriental Hotel, Lekki. Indeed laudable, it revealed the look of things within a company that was conceptualized to enrich lives.
The distributors, near and far, arrived in scores, the atmosphere was set in the usual premium Hollywood celebration standard, and there was a runway for some beautiful, ebony models to showcase sample designs from Avila Fashion. Even, some distributors went home with a bounty cheque each as reward for their efforts and their contribution to the success of a dynasty, but
amidst the good feelings, Tope Mayegun stood firm on her point as she gave her speech on the stage. It was plain simple, and not what we haven't heard before: The whole essence of Avila Naturalle is to right the wrong in society; to get people to appreciate their skin, to get people to solve self-esteem issues''.
When AlimoshoToday asked Mrs Mayegun what motivated her to get her sleeves rolled up and dip her hands into fashion, she was straight; "I got a divine direction to fill the gap!" Truely, it could only take God to make this great company happen; best still when the Supreme Being Himself gracefully placed it in the humble hands of a tough-skinned woman with a heart of gold.
